Field notes

Long-form, from the Auraflow team.

The architecture decisions, the security stories, the editing constraint that governs what we ship. Written for operators who want to know what is actually underneath.

· Security

The confused deputy

A 1988 security concept just compromised Meta accounts. Why every AI-equipped SaaS app needs to understand it.

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· Customer intelligence

Predicting lifetime value from session one

How a Bayesian classifier produces a meaningful CLV estimate before a shopper has bought anything.

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· Architecture

Cookieless behavioural analytics

Why we built a per-store behavioural model that runs on the shopper's device and never sees their PII.

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· Memorandum

Welcome to Auraflow

The shape of what we commit to. What we do, won't build, and guarantee. The editing constraint for everything we ship.

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