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Auraflow vs Triple Whale

Two tools built for different questions. Auraflow reads how each shopper on your Shopify store is deciding, and answers them in your storefront, your stack and your AI. Triple Whale measures which channels, campaigns and ads are driving revenue, and where the budget should go.

Updated 28 September 2026. Triple Whale details come from the Triple Whale pricing page, checked September 2026.
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At a glance.

The same six questions, answered for each. Triple Whale's column comes from its own pricing page, checked September 2026.

Auraflow

Customer intelligence for Shopify

Built to answer
Who is on my store right now, how is each of them deciding, and what are they likely to be worth?
Where it works
On your storefront while the shopper is deciding, with copy and capture moments that change per archetype. Then in Klaviyo and HubSpot, and on Pro and Agency, in Meta and GA4.
What it learns from
How shoppers on your store behave: clicks, dwell, scroll, cart motion and product attention. Visitors stay pseudonymous. Your shoppers train your store's model, and nothing is pooled across stores.
AI inside it
AI operator chat in the dashboard, with your own key for Claude, ChatGPT, Gemini, Kimi or any OpenAI-compatible provider. On Pro and Agency, 150+ actions over MCP. Sending email, deleting data and creating discount codes always wait for your approval.
How it is priced
Starter $49, Pro $149 and Agency $399 a month, each with a monthly visitor allowance, billed in USD every 30 days through Shopify. 21-day free trial at launch.
Platforms
Shopify only, through an app embed you turn on in your theme editor.

Source: our plans and product, as on the Pricing page.

Triple Whale

Attribution and measurement for ecommerce

Built to answer
Which channels, campaigns and ads are driving revenue, and where should the budget go?
Where it works
Across your channels and your business: attribution, dashboards and reporting, with marketing mix modelling and incrementality testing on Enterprise or as add-ons.
What it learns from
Orders, ad-platform data and its own Triple Pixel, plus connected tools such as email, reviews and subscriptions. Automate and Enterprise add industry and peer benchmarks drawn from across brands.
AI inside it
Moby, its AI operator, on every plan. On paid plans, Triple Whale MCP connects its data to AI tools such as Claude and ChatGPT. On Automate and Enterprise, Moby Actions can make approved changes in connected platforms, such as campaign budgets, within your guardrails.
How it is priced
A free plan, then Foundation, Automate and Enterprise, priced by annual GMV and package. Paid plans are 12-month subscriptions, billed monthly or annually.
Platforms
Shopify, BigCommerce, WooCommerce and more, through its ecommerce integrations.

Source: Triple Whale pricing page (opens in a new tab), checked September 2026.

What each is built to do.

In each tool's own terms, with the plan each feature sits on.

Auraflow

Customer intelligence for Shopify

  • Five buying archetypes (Researcher, Comparison Shopper, Price Checker, Impulse Buyer and Hesitant Abandoner), recognised live and server-side, each read with a confidence between 50% and 95%.
  • Predicted value over 30 days, 90 days and a year, shown as a range. Starter predicts 30 days; Pro and Agency add 90 days and a year.
  • The Live tab: who is on the store now, how each of them is deciding, who is close to buying and which products draw the most attention.
  • Adaptive Storefront and Smart Capture: copy and capture moments that change per archetype, written from your brand-voice profile and reviewed by you before they go live.
  • The archetype and predicted value in Klaviyo and HubSpot (contact sync on Starter), and in Meta and GA4 on Pro and Agency.
  • 150+ actions over MCP on Pro and Agency, from Claude Desktop, Cursor or your terminal, with approval gates you control.

Source: our plans and product, as on the Pricing page.

Triple Whale

Attribution and measurement for ecommerce

  • Multi-touch attribution powered by the Triple Pixel on paid plans, with first and last click attribution on the free plan.
  • Marketing mix modelling and incrementality testing, included on Enterprise and available as add-ons on Foundation and Automate.
  • Business intelligence on paid plans: dashboards, a SQL editor, customer segments, and cohort, product and creative analysis.
  • Moby, an AI operator on every plan, with automations and Moby Actions on Automate and Enterprise that can make approved changes in connected platforms within your guardrails.
  • Sonar on paid plans: Sonar Send identifies more visitors for email and SMS flows, and Sonar Optimize sends enriched first-party data to Meta through conversion API integrations.
  • Integrations with ad platforms including Meta, Google and TikTok, email and SMS tools including Klaviyo, and review, subscription and shipping tools.

Source: Triple Whale pricing page (opens in a new tab), checked September 2026.

Where they meet.

Both touch the shoppers on your site, Meta, Klaviyo and your AI. They do different things there.

  • Shopper behaviour on your site

    Auraflow

    Reads clicks, dwell, scroll, cart motion and product attention to place each visitor in one of five buying archetypes while they are still on the store.

    Triple Whale

    The Triple Pixel tracks shopper behaviour for attribution. Path and funnel analysis and custom events come with the Conversion add-on, included on Automate and Enterprise.

  • Meta

    Auraflow

    On Pro and Agency, CAPI events carrying each shopper's predicted value, connected with your pixel ID and CAPI token.

    Triple Whale

    Sonar Optimize, on paid plans, sends enriched first-party customer and conversion data to Meta through conversion API integrations.

  • Klaviyo

    Auraflow

    The archetype and predicted value reach Klaviyo as a profile property and named lists, connected with OAuth. Starter includes Klaviyo contact sync. An email arrives only when a shopper opts in.

    Triple Whale

    Klaviyo is among its email and SMS integrations on every plan. Sonar Send, on paid plans, identifies more visitors for email and SMS flows.

  • Your AI

    Auraflow

    Bring your own key for Claude, ChatGPT, Gemini, Kimi or any OpenAI-compatible provider, and on Pro and Agency, 150+ actions over MCP. Sending email, deleting data, creating discount codes and pushing audiences always wait for your approval.

    Triple Whale

    Moby on every plan. Triple Whale MCP on paid plans connects its data to AI tools such as Claude and ChatGPT, and Moby Actions on Automate and Enterprise act within your guardrails.

Sources: for Triple Whale, the Triple Whale pricing page (opens in a new tab), checked September 2026. For Auraflow, our plans and product, as on the Pricing page.

When each is the right choice.

Pick by the question you most need answered. Auraflow is not an attribution tool, so if attribution is the question, Triple Whale is built for it.

Choose Auraflow if

  • You want to know who is on your store right now and how each of them is deciding.
  • You want storefront copy and capture moments that change per archetype, in your brand voice, approved by you.
  • You want the same read of each shopper in Klaviyo and HubSpot, and on Pro and Agency, in Meta and GA4.
  • You want your AI to see the live shopper, over MCP on Pro and Agency.
  • You want a model per store, with nothing pooled across stores.

Source: our plans and product, as on the Pricing page.

Choose Triple Whale if

  • Your main question is which channels, campaigns and ads are driving revenue.
  • You want attribution, marketing mix modelling and incrementality testing in one place (the last two on Enterprise, or as add-ons).
  • You want dashboards, a SQL editor and cohort, product and creative analysis across your business.
  • You want an AI that can make approved changes in your ad accounts within guardrails you set (Moby Actions, on Automate and Enterprise).
  • You sell beyond Shopify: Triple Whale lists BigCommerce, WooCommerce and more.

Source: Triple Whale pricing page (opens in a new tab), checked September 2026.

Our view: they answer different questions.

Auraflow answers

Who is on my store right now, how is each of them deciding, and what do I say to them?

Triple Whale answers

Which channels, campaigns and ads are driving revenue, and where should the budget go?

Running both

Choosing one does not rule out the other. Triple Whale measures which ads and channels drive revenue; Auraflow reads how the shoppers they send are deciding, and what each is likely to be worth. Auraflow has no direct integration with Triple Whale, so each runs on its own.

How we compare

Auraflow is our product, so read this as our account. Auraflow details match our plans and product as they stand on 28 September 2026. Triple Whale details come only from its own public page, named beside them and checked in the month shown. Where that page did not say something, we left it out rather than guess. Prices and features change, so check before you decide.

Triple Whale is a trademark of its owner, and Kosmatic is not affiliated with it. If something here is out of date, tell us: support@kosmatic.com Email

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