Questions, answered plainly.
The 27 questions worth settling before you install Auraflow, ordered by what blocks the decision. Each answer says exactly what Auraflow does, names the plan where one applies, and is clear about what we don't promise.
The 21-day free trial starts at launch. Joining takes no card.
Whose data is whose?
The questions to settle before you install anything on your store.
Does Auraflow use my data to train models for other stores?
No. Each store gets its own model, and nothing is pooled across stores.
We don't sell personal information. If you connect Meta or Google, hashed identifiers go to them for audience matching, which is what you connected them for.
On the Agency plan, each client's shoppers train that client's model, and nothing is pooled between them.
Can another store on Auraflow ever see my data?
Queries that touch your data are scoped to your store, and we test that scoping rather than assume it.
An automated isolation suite runs on every change and blocks release if a query loses its tenant filter. A subset of tables also carries Postgres row-level security. We'd rather show you the mechanism than make a promise you can't check. The Security page covers the rest of our controls.
Does Auraflow ever see my shoppers' personal data?
Auraflow reads behaviour, not identity. Visitors are pseudonymous: a visitor ID, not a name.
The tracker sets no cookies. To recognise a returning visitor it uses a pseudonymous device identifier instead, and our Cookie policy explains how.
Auraflow honours Shopify's customer privacy settings, Global Privacy Control and Do Not Track, and when consent is withheld the tracker creates no visitor record and sends no signals. An email is captured only when a shopper opts in, and it enriches only your own tools.
Where your store's data does include personal information, we act as a data processor for you. We don't sell personal information. Integration secrets and AI keys are encrypted at rest, and PII is masked in logs.
What happens to my data if I cancel?
You can hard-delete your store's data from Settings.
Shopify's mandatory GDPR webhooks are wired in, including shop redact, the request Shopify sends after a store uninstalls an app. What happens to your data when a subscription ends is set out in section 11 of our Terms of service.
Are you GDPR, CCPA and PIPEDA compliant?
We don't make a flat compliance claim, because compliance depends on how your whole store runs, not on one app. Auraflow is built to help you meet your GDPR and CCPA obligations, and we act as a data processor for your store.
- Consent is honoured at the tag: Shopify's customer privacy settings, Global Privacy Control and Do Not Track. When consent is withheld, the tracker creates no visitor record and sends no signals.
- The tracker sets no cookies, and visitors are pseudonymous.
- An email is captured only when a shopper opts in, and it enriches only your own tools.
- Shopify's mandatory GDPR webhooks (customer data request, customer redact, shop redact) are wired in, and you can hard-delete your store's data from Settings.
- Integration secrets and AI keys are encrypted at rest, and PII is masked in logs.
- We don't sell personal information.
The legal detail is in our Privacy policy, Terms of service and Data processing agreement.
Will it break my store?
What Auraflow puts on your storefront, and what it leaves alone.
Will Auraflow slow my storefront down?
It's built not to. The tracker loads asynchronously and doesn't block rendering or checkout.
It reaches your storefront through the app embed you turn on yourself in the theme editor.
Will Auraflow break my checkout or my theme?
It's built to stay out of the way of both.
The tracker loads asynchronously and doesn't block rendering or checkout, and Auraflow doesn't edit your theme files: you turn on the app embed yourself in the theme editor. The script is pinned with subresource integrity, so the browser refuses a tampered copy.
Does Auraflow modify my Shopify theme files?
No. Auraflow doesn't edit your theme files: you turn on the app embed yourself in the theme editor.
It doesn't hold Shopify's write_themes scope, the permission an app needs to change theme files.
Will it work for my store?
Whether Auraflow fits your size, your storefront and the flows you already run.
I'm a small or single-product store. Is this for me?
Starter is built for one store getting started.
At $49 a month, it covers 10,000 visitors a month, with the five buying archetypes read live, 30-day value prediction, Klaviyo and HubSpot contact sync, and the AI operator chat at 50 messages a day.
Your store gets its own model, trained on your own shoppers, and its reads sharpen as your store collects data. Every archetype read shows its confidence, so you can see how sure it is.
It isn't the right fit if your store isn't on Shopify, or if your main question is paid-channel attribution.
Does Auraflow work with Shopify Plus or a headless storefront?
Auraflow reaches your storefront through its app embed, which you turn on in your Shopify theme editor. Shopify Plus stores turn it on the same way.
A headless storefront doesn't use your theme, so the app embed doesn't reach it. If you run one, write to us at support@kosmatic.com before you plan around Auraflow.
Will Auraflow work with my existing Klaviyo or HubSpot flows?
Yes. Auraflow adds to your flows rather than replacing them.
Your existing flows keep running, and you add archetype branches when you're ready. Klaviyo connects with OAuth and receives the archetype and predicted value as a profile property and in named lists. HubSpot connects with OAuth and receives them as a contact property and in lists.
Profiles sync for shoppers who have opted in: an email is captured only when a shopper opts in, and it enriches only your own tools. Starter includes Klaviyo and HubSpot contact sync; full HubSpot is on Pro and Agency.
Setting it up
What setup involves, and what you see once it's running.
Do I need a developer, and what does setup involve?
No. At launch you install Auraflow from Shopify, turn on the app embed in your theme editor, and connect your tools from Settings.
Klaviyo, HubSpot and GA4 connect with OAuth, and Meta connects with your pixel ID and CAPI token.
When will I see useful intelligence?
As shoppers browse. Archetypes are read live, and predicted value starts from a visitor's first session.
The Live tab shows who is on your storefront right now, how each of them is deciding, and what they are likely to be worth (over 30 days on Starter; over 30 days, 90 days and a year on Pro and Agency). Reads sharpen as your store collects data, and every archetype read carries a confidence between 50% and 95%.
You'll see the visitors whose consent allows it. When consent is withheld, the tracker creates no visitor record and sends no signals.
What it actually does
How the live read works, and where it shows up.
What is Auraflow, in one paragraph?
Customer intelligence for Shopify that reads behaviour, not identity.
Auraflow places each visitor in one of five buying archetypes in real time and predicts what they are likely to be worth. You see that read in the Live tab. Your storefront copy and capture moments change per archetype, written in your brand voice and approved by you before they go live. The archetype and predicted value travel into Klaviyo, HubSpot, Meta and GA4, and on Pro and Agency your own AI can read them over MCP. Each store gets its own model, and nothing is pooled across stores.
What are the five buying archetypes?
Researcher, Comparison Shopper, Price Checker, Impulse Buyer and Hesitant Abandoner.
- Researcher
- Reads every spec before deciding.
- Comparison Shopper
- Weighs every option side by side.
- Price Checker
- Watches the number, then the value.
- Impulse Buyer
- Moves fast once intent is high.
- Hesitant Abandoner
- Shows intent, then stalls at the last step.
An archetype is a way of deciding, not a demographic. Auraflow tells them apart from how people browse, live and server-side, and every read carries a confidence between 50% and 95%. It never claims certainty.
What does “personalisation in your brand voice” actually mean?
Auraflow extracts a structured brand profile from your existing storefront copy, then writes every variant from it.
Storefront copy is checked against your banned phrases and length rules, and you review it before it goes live.
What is Smart Capture?
The right capture moment for each archetype.
An email capture for the Researcher, a value nudge for the Price Checker, reassurance for the Hesitant Abandoner. Reassurance, not a discount.
Every variant is written from your brand-voice profile, and you review storefront copy before it goes live. An email is captured only when a shopper opts in, and it enriches only your own tools.
Does personalisation stay in sync across email and ads?
Each channel gets the same read, and you decide what each one does with it.
The archetype and predicted value travel with the shopper: onto the storefront, into Klaviyo and HubSpot, and out to Meta and GA4. No more researcher on the product page and impulse buyer in the abandoned-cart email.
Klaviyo, HubSpot and GA4 connect with OAuth. Meta connects with your pixel ID and CAPI token. The archetype and predicted value flow to each. Starter includes Klaviyo and HubSpot contact sync; the rest are on Pro and Agency.
The AI and MCP layer
Which AI you can use, where your key sits, and what the AI can do without asking.
Can I bring my own AI key? Whose servers see my prompts?
Claude, ChatGPT, Gemini, Kimi or any OpenAI-compatible provider, with your own key.
The key is encrypted at rest and calls are made server-side. On Pro and Agency, 150+ actions are available over MCP from Claude Desktop, Cursor or your terminal.
As for whose servers see your prompts: ours, which make the call, and your provider's. When you use your own key, usage bills to your provider account.
What is MCP, and why should I care?
It lets the AI you already use work with Auraflow directly.
MCP, the Model Context Protocol, is an open protocol that lets AI clients call tools in other software. On Pro and Agency, 150+ Auraflow actions are available over MCP from Claude Desktop, Cursor or your terminal, with a token per store.
So if your team already works in Claude Desktop or Cursor, you can ask who is close to buying right now and act on the answer from there. Starter doesn't include MCP.
I don't use Claude or Cursor. Does Auraflow still work?
Yes. MCP is an option, not a requirement.
Auraflow runs in its own dashboard, starting with the Live tab, and the AI is off until you turn it on. When you do, the operator chat is right there in the dashboard: 50 messages a day on Starter, unlimited on Pro and Agency. You can bring your own key for Claude, ChatGPT, Gemini, Kimi or any OpenAI-compatible provider.
Can the AI act without my approval?
Only if you allow it, and never for the risky actions.
The AI starts switched off; when you turn it on, it starts read-only and asks before acting. Sending email, deleting data, creating discount codes and pushing audiences always wait for your approval, even in the most permissive mode. One switch turns it off, and every action is logged.
You choose between three access modes (read-only, read and write, and full) and set spend caps per day, per month and per call.
Pricing, trial and honest limits
What it costs, how the trial works, and what we don't promise.
How much does Auraflow cost, and is there really a free trial?
Starter is $49 a month, Pro is $149 and Agency is $399.
Monthly, in USD, through Shopify billing. Every plan has a 21-day free trial at launch, and joining early access is free and takes no card. Pro and Agency include a visitor allowance with metered usage beyond it, capped each billing cycle. Starter has no overage charges.
- Starter: one store and 10,000 visitors a month, with 30-day value prediction and Klaviyo and HubSpot contact sync.
- Pro: one store and 250,000 visitors a month, adding 90-day and 1-year value prediction, A/B tests, AI workflows and 150+ AI actions over MCP.
- Agency: 10 stores and 2,000,000 visitors a month, with everything in Pro on every store.
The Pricing page compares the plans in detail.
Can I downgrade or cancel?
Plans bill every 30 days through Shopify billing, and there is no annual plan.
How cancellation works is set out in section 11 of our Terms of service. You can hard-delete your store's data from Settings.
Are predictions guaranteed? Will Auraflow always lift my conversion?
No. Archetypes and predicted value are probabilistic estimates that sharpen as your store collects data.
Every archetype read shows its confidence, which never goes above 95%, and value is shown as a range. They are not suitable for decisions about credit, employment, insurance, healthcare or housing.
Nor do we promise a lift in conversion. Decisions made on an Auraflow output stay yours, as sections 3.2 and 9 of our Terms of service set out.
Where are you based? Who is Kosmatic?
Kosmatic Solutions Inc. is the company, based in Vancouver, British Columbia. Auraflow is our first product.
We're bootstrapped, and we answer to merchants, not investors. The longer version is on our About page.
Still have a question?
Write to us: support@kosmatic.com Email
Plan details are on the Pricing page, and the controls we run are on the Security page.