Frequently Asked Questions
Everything you need to know about Auraflow's behavioral analytics platform.
What is Auraflow?
Auraflow is an AI-powered customer intelligence platform for e-commerce merchants. We analyze visitor behavior in real-time, classify shoppers into behavioral archetypes, predict customer lifetime value (CLV), and automatically trigger personalized interventions to increase conversions.
How does Auraflow work?
Our technology collects 50+ behavioral signals from every visitor to your store -- scroll patterns, mouse movements, product engagement, decision latency, and more. Our AI models classify each visitor into one of five archetypes (ImpulseBuyer, PriceChecker, Researcher, HesitantAbandoner, or ComparisonShopper) and predict their likelihood to purchase. You can then trigger automated playbooks -- personalized discounts, urgency messaging, or support offers -- based on these predictions.
Do I need technical skills to use Auraflow?
No. Auraflow integrates directly with Shopify in one click. Our dashboard is designed for marketers and store owners, not developers. Setup takes less than 5 minutes.
What makes Auraflow different from Google Analytics or Hotjar?
Traditional analytics tell you what happened. Auraflow tells you why it's happening and what to do next. We don't just show you bounce rates -- we identify which visitors are price-sensitive, which are ready to buy, and which need a nudge. Then we automatically act on those insights through integrated playbooks.
How much does Auraflow cost?
Starter: $49/month USD -- 1 store, 10,000 visitors, archetypes + CLV, Klaviyo integration.
Growth: $149/month USD -- 3 stores, 50,000 visitors, all integrations, priority support.
Scale: Contact us -- Unlimited stores, 200,000+ visitors, custom playbooks, dedicated onboarding.
Is there a free trial?
Yes. Every plan starts with a 14-day free trial. No credit card required. Full access to all features in your chosen tier.
Do you offer annual billing?
Yes. Annual plans include 2 months free (17% discount).
Is Auraflow GDPR/CCPA compliant?
Yes. We provide tools for consent management, data deletion, and portability. We act as a data processor under GDPR and support Shopify's mandatory GDPR webhooks. See our Privacy Policy and Terms of Service.
How do you handle visitor privacy?
We use cookieless tracking by default. Our fingerprinting technology creates a temporary, anonymous identifier that expires after 24 hours. No persistent cookies for tracking. Visitors who provide email consent get 90-day retention.
What are behavioral archetypes?
Our AI classifies every visitor into one of five buying behavior patterns:
ImpulseBuyer -- Quick decision-makers, responds to urgency.
PriceChecker -- Evaluates alternatives, needs value reinforcement.
Researcher -- Researches thoroughly, needs detailed information.
HesitantAbandoner -- Shows interest but needs reassurance.
ComparisonShopper -- High intent, long consideration cycle.
How accurate are the CLV predictions?
Our models use Bayesian survival analysis (BG/NBD) and typically achieve 85-90% accuracy for predicting repeat purchase probability. Accuracy improves as we collect more data from your specific store.
What is a playbook?
A playbook is an automated intervention triggered by behavioral signals. Examples: show a 10% discount to HesitantAbandoners after 60 seconds, display urgency messaging to ImpulseBuyers, or offer live chat to Researchers on the pricing page.
Will Auraflow slow down my store?
No. Our tracking script is under 15KB, loads asynchronously, and has zero impact on page load times. We use edge caching and efficient data transmission.
What platforms does Auraflow integrate with?
E-commerce: Shopify (primary).
Marketing: Klaviyo, HubSpot, Meta Conversions API, Google Analytics 4.
Notifications: Slack (high-intent visitor alerts).
Where is Auraflow based?
We're headquartered in Vancouver, British Columbia, Canada.
Who founded Auraflow?
Auraflow was founded by Ciaran Nugent, building tools to help e-commerce merchants understand and convert their customers more effectively.