Frequently Asked Questions
Everything you need to know about Auraflow's behavioral analytics platform.
What is Auraflow?
Auraflow is an AI-powered customer intelligence platform for e-commerce merchants. We analyze visitor behavior in real-time, classify shoppers into behavioral archetypes, predict customer lifetime value (CLV), and automatically trigger personalized interventions to increase conversions.
How does Auraflow work?
Our technology collects 50+ behavioral signals from every visitor to your store -- scroll patterns, mouse movements, product engagement, decision latency, and more. On supported browsers, classification runs on-device via WebGPU — raw signals never leave the visitor's browser; only the resulting archetype + confidence score is transmitted to our servers. Our model classifies each visitor into one of five archetypes (ImpulseBuyer, PriceChecker, Researcher, HesitantAbandoner, or ComparisonShopper) and estimates their purchase likelihood. You can then trigger automated playbooks -- personalised discounts, urgency messaging, or support offers -- based on these classifications.
Do I need technical skills to use Auraflow?
No. Auraflow integrates directly with Shopify in one click. Our dashboard is designed for marketers and store owners, not developers. Setup takes less than 5 minutes.
What makes Auraflow different from Google Analytics or Hotjar?
Traditional analytics tell you what happened. Auraflow tells you why it's happening and what to do next. We don't just show you bounce rates -- we identify which visitors are price-sensitive, which are ready to buy, and which need a nudge. Then we automatically act on those insights through integrated playbooks.
How much does Auraflow cost?
Starter: $49/month USD -- 1 store, 10,000 visitors, archetypes + 30-day CLV, Klaviyo + HubSpot contacts.
Pro: $149/month USD -- 1 store, unlimited visitors, AI workflows, A/B testing, full HubSpot, Meta CAPI, GA4, Slack.
Agency: $399/month USD -- 10 stores, white-label client reports, monthly strategy call, dedicated onboarding. Annual billing saves ~20% on every tier.
Is there a free trial?
Yes. Every tier (Starter, Pro, and Agency) starts with a 21-day free trial. You approve the Shopify subscription on day one, but no card is charged until day 22. Cancel anytime during the trial and you won't be billed.
Do you offer annual billing?
Yes. Annual billing saves ~20% on every tier: Starter $39/mo (vs $49), Pro $119/mo (vs $149), Agency $319/mo (vs $399). Switch between monthly and annual anytime from your dashboard.
Is Auraflow GDPR/CCPA compliant?
Yes. We provide tools for consent management, data deletion, and portability. We act as a data processor under GDPR and support Shopify's mandatory GDPR webhooks. See our Privacy Policy and Terms of Service.
How do you handle visitor privacy?
We use cookieless tracking by default. On WebGPU-capable browsers, behavioral classification runs entirely on the visitor's device — raw signals never leave the browser, only the resulting archetype + confidence score does. Our ephemeral fingerprint creates a temporary, anonymous identifier that expires after 24 hours. No persistent third-party cookies for tracking. Visitors who consent to identification (e.g. by submitting an email) get a 90-day retention window (Pro tier) or up to 365 days (Agency tier).
What are behavioral archetypes?
Our AI classifies every visitor into one of five buying behavior patterns:
ImpulseBuyer -- Quick decision-makers, responds to urgency.
PriceChecker -- Evaluates alternatives, needs value reinforcement.
Researcher -- Researches thoroughly, needs detailed information.
HesitantAbandoner -- Shows interest but needs reassurance.
ComparisonShopper -- High intent, long consideration cycle.
How accurate are the CLV predictions?
CLV predictions are probabilistic estimates, not guarantees. We use a Gamma-Poisson-Gamma family of Bayesian models implemented as a Monte Carlo simulation that runs partly on-device (WebGPU) and partly server-side. Accuracy depends on signal coverage, catalog characteristics, and traffic volume — it improves as more data accumulates for a given store. We do not publish a single accuracy figure because individual-visitor accuracy varies materially by store, and any decision a merchant makes on the basis of a CLV score remains the merchant's responsibility (see Terms §3.2 and §9).
What is a playbook?
A playbook is an automated intervention triggered by behavioral signals. Examples: show a 10% discount to HesitantAbandoners after 60 seconds, display urgency messaging to ImpulseBuyers, or offer live chat to Researchers on the pricing page.
Will Auraflow slow down my store?
No. Our tracking script is under 15KB, loads asynchronously, and has zero impact on page load times. We use edge caching and efficient data transmission.
What platforms does Auraflow integrate with?
E-commerce: Shopify (primary).
Marketing: Klaviyo, HubSpot, Meta Conversions API, Google Analytics 4.
Notifications: Slack (high-intent visitor alerts).
AI providers (selectable): Anthropic, OpenAI, Google Gemini, Moonshot (Kimi). You choose which provider receives AI workflow + generation requests from your account.
Are Auraflow's AI predictions guaranteed to be accurate?
No. All AI and ML outputs — archetype classifications, CLV scores, favourite-product detection, purchase probability — are probabilistic estimates, not guarantees. Outputs may reflect statistical bias from training data, signal coverage, or third-party model providers. They are not appropriate inputs to decisions involving protected classes, credit, employment, insurance, healthcare, housing, or any other regulated use. Any business decision you make on the basis of an Auraflow output remains your responsibility. See Terms §3.2 and §9.
Does AI ever change my storefront text without me approving it?
No. When you use the Element Picker and click "AI Generate All Variants," the proposed variants appear in a "pending review" state with an amber banner. They do not save, do not ship to your storefront, and do not affect visitor experience until you explicitly click Approve & Save. Once you approve, you become the publisher of record for that copy.
Who is the sender of record for AI Workflow emails / SMS?
You are. AI Workflows that contact End Users (email, SMS, push, or third-party platform messages) are sent under your account, your sending domain, and your established sender reputation. You are responsible for compliance with CAN-SPAM, CASL, GDPR / ePrivacy, TCPA, and equivalent laws. Kosmatic is not the sender. See Terms §3.2.
Does AuraFlow modify my Shopify theme?
No. We only read theme settings (via the read_themes scope) to detect whether you have toggled the AuraFlow App Embed on. We do not hold write_themes and we never modify theme files programmatically — Shopify App Store policy prohibits that. You enable the App Embed yourself in the Shopify theme editor with one click. The Element Picker only modifies in-browser DOM at runtime on your visitors' devices; nothing is written back to your theme.
Where is Auraflow based?
We're headquartered in Vancouver, British Columbia, Canada.
Who founded Auraflow?
Auraflow is an independent company building tools to help e-commerce merchants understand and convert their customers more effectively.