The Margin series
Where marketing meets the technical. Clear, opinionated reads on agentic traffic, AI, and the architecture reshaping ecommerce. For the operators who want to understand what comes next.
Vol. 01
The Auraflow publication
Five pieces
Agentic ecommerce
Agentic traffic
AI agents are starting to browse and buy on your storefront. What it breaks, and what to do before it's the default.
Read the piece
Architecture
Cookieless behavioural analytics
Why we built a per-store behavioural model that profiles shoppers from behaviour, not identity.
Read
Customer intelligence
Predicting lifetime value from session one
How a Bayesian classifier produces a meaningful CLV estimate before a shopper has bought anything.
Read
Security
The confused deputy
A 1988 security concept just compromised Meta accounts. Why every AI-equipped SaaS app needs to understand it.
Read
Memorandum
Welcome to Auraflow
The shape of what we commit to. What we do, won't build, and guarantee. The editing constraint for everything we ship.
Read