Auraflow vs Rebuy

Two Shopify apps built for different jobs. Auraflow reads how each shopper is deciding and changes the copy they read and the moment they are asked. Rebuy merchandises the buying path: the cart, bundles, checkout and post-purchase offers, and search.

Updated 28 September 2026. Rebuy details come from the Rebuy pricing page, checked September 2026.

Install on Shopify

21-day free trial on every plan. Billed monthly through Shopify.

At a glance.

The same six questions, answered for each. Rebuy's column comes from its own pricing page, checked September 2026.

Auraflow

Customer intelligence for Shopify

Built to answer: Who is on my store right now, how is each of them deciding, and what are they likely to be worth?
Where it works: On your storefront while the shopper is deciding, with copy and capture moments that change per archetype. Then in Klaviyo and HubSpot, and on Pro and Agency, in Meta and GA4.
What it learns from: How shoppers on your store behave: clicks, dwell, scroll, cart motion and product attention. Visitors stay pseudonymous. Your shoppers train your store's model, and nothing is pooled across stores.
AI inside it: AI operator chat in the dashboard, with your own key for Claude, ChatGPT, Gemini, Kimi or any OpenAI-compatible provider. On Pro and Agency, 150+ actions over MCP. Sending email, deleting data and creating discount codes always wait for your approval.
How it is priced: Starter $49, Pro $149 and Agency $399 a month, each with a monthly visitor allowance, billed in USD every 30 days through Shopify. 21-day free trial.
Platforms: Shopify only, through an app embed you turn on in your theme editor.

Source: our plans and product, as on the Pricing page.

Rebuy

Personalisation and merchandising for Shopify

Built to answer: What should this shopper be shown next: in the cart, at checkout, after purchase and in search?
Where it works: In the buying path: a slide-out Smart Cart, upsell and cross-sell widgets, bundles, checkout extensions (Shopify Plus only), post-purchase offers, and search and collections.
What it learns from: Rules you set, blended with AI that, in Rebuy's words, draws on the collective intelligence of events from all Rebuy stores.
AI inside it: AI-powered product recommendations in Smart Cart and AI-powered search, alongside a rules engine, Smart Flows and A/B testing of recommendations and merchandising.
How it is priced: Packages priced by orders per month, from $25 a month for one package, or Platform One with every package. 14-day free trial on packages, 30 days on Platform One.
Platforms: Shopify, Shopify Plus and Hydrogen.

Source: Rebuy pricing page (opens in a new tab), checked September 2026.

What each is built to do.

In each tool's own terms, with the plan or package each feature sits on.

Auraflow

Customer intelligence for Shopify

Five buying archetypes (Researcher, Comparison Shopper, Price Checker, Impulse Buyer and Hesitant Abandoner), recognised live and server-side, each read with a confidence between 50% and 95%.
Predicted value over 30 days, 90 days and a year, shown as a range. Starter predicts 30 days; Pro and Agency add 90 days and a year.
The Live tab: who is on the store now, how each of them is deciding, who is close to buying and which products draw the most attention.
Adaptive Storefront and Smart Capture: copy and capture moments that change per archetype, written from your brand-voice profile and reviewed by you before they go live.
The archetype in Klaviyo and HubSpot (contact sync on Starter), and the archetype and predicted value in Meta and GA4 on Pro and Agency.
150+ actions over MCP on Pro and Agency, from Claude Desktop, Cursor or your terminal, with approval gates you control.

Source: our plans and product, as on the Pricing page.

Rebuy

Personalisation and merchandising for Shopify

Smart Cart: a customisable slide-out cart with AI-powered product recommendations.
Merchandising widgets for upsells and cross-sells across the customer journey, plus Dynamic Bundles and Bundle Builder.
Checkout Extensions (Shopify Plus only) and post-purchase offers after the transaction.
Smart Search and Smart Collections for product discovery.
Smart Flows, A/B testing of recommendations and merchandising, and landing pages for easy reordering.
Rebuy Monetize, free: offers from other brands on your post-purchase and thank-you pages.

Source: Rebuy pricing page (opens in a new tab), checked September 2026.

Where they meet.

Both change what a shopper sees on your store, and both test what they change. They learn from different data.

On the storefront
Auraflow
Adaptive Storefront changes the copy each archetype reads. Smart Capture picks the capture moment: an email capture for the Researcher, a value nudge for the Price Checker, reassurance for the Hesitant Abandoner.
Rebuy
Smart Cart, merchandising widgets and bundles put product recommendations, upsells and cross-sells in front of the shopper across the journey.
What the model learns from
Auraflow
Each store gets its own model, and nothing is pooled across stores.
Rebuy
In Rebuy's words, the collective intelligence of events from all Rebuy stores, blended with rules you set in its rules engine.
Testing
Auraflow
A/B tests on your personalised variants, on Pro and Agency.
Rebuy
A/B testing of recommendations and merchandising, in its Flows and A/B Testing package.
Your other tools
Auraflow
The archetype and predicted value reach Klaviyo and HubSpot on every plan, and Meta and GA4 on Pro and Agency. On Pro and Agency, your AI can read and act over MCP.
Rebuy
Rebuy lists integrations including Klaviyo, Yotpo, Recharge, Okendo and Attentive.

Sources: for Rebuy, the Rebuy pricing page (opens in a new tab), checked September 2026. For Auraflow, our plans and product, as on the Pricing page.

When each is the right choice.

Pick by where your store loses the sale. Auraflow does not build carts, bundles, checkout offers or site search.

Choose Auraflow if

You want to know who is on your store right now and how each of them is deciding.
You want storefront copy and capture moments that change per archetype, in your brand voice, approved by you.
You want the same read of each shopper in Klaviyo and HubSpot, and on Pro and Agency, in Meta and GA4.
You want your AI to see the live shopper, over MCP on Pro and Agency.
You want a model per store, with nothing pooled across stores.

Source: our plans and product, as on the Pricing page.

Choose Rebuy if

Your bottleneck is the cart, the checkout or the moment after purchase.
You want a slide-out cart with AI-powered product recommendations, upsells, cross-sells and bundles.
You are on Shopify Plus and want offers inside checkout (Rebuy's Checkout Extensions are Shopify Plus only).
You want AI-powered site search and customisable collections.
You build on Hydrogen, which Rebuy lists among its platforms.

Source: Rebuy pricing page (opens in a new tab), checked September 2026.

Our view: they answer different questions.

Auraflow answers

Who is on my store, how is each of them deciding, and what should they read in my voice?

Rebuy answers

What should this shopper be shown next: in the cart, at checkout, after purchase and in search?

Running both

Auraflow has no integration with Rebuy: its archetype does not flow into Rebuy's widgets. They are built for different jobs, so choosing one does not rule out the other, but each runs on its own.

How we compare

Auraflow is our product, so read this as our account. Auraflow details match our plans and product as they stand on 28 September 2026. Rebuy details come only from its own public page, named beside them and checked in the month shown. Where that page did not say something, we left it out rather than guess. Prices and features change, so check before you decide.

Rebuy pricing page (opens in a new tab), checked September 2026

Rebuy is a trademark of its owner, and Kosmatic is not affiliated with it. If something here is out of date, tell us: support@kosmatic.com Email

Auraflow vs Rebuy

At a glance.

What each is built to do.

Where they meet.

On the storefront

What the model learns from

Testing

Your other tools

When each is the right choice.

Our view: they answer different questions.

Running both

How we compare

Meet the shoppers you've been guessing about.